Our world is dictated by cycles. A further way to think of a cycle is a wave. Waves are all around us; we have sine waves, electromagnetic waves, acoustic waves and if you chart out the amount of sun spots on the sun over a 33 year period you will notice three waves. Why do I bring up this idea of waves? I think everything is made up of waves or vibrations – if you will. We are all are familiar with the way fads, trends and a like; ebb and flow. Well, business is not excluded; it also has its own “business cycle.” Individually, we can not control the way the business cycle operates. We can, however, control the way we adapt and react to the cycles; just like a surfer in the waves.
Surfers have to take the waves as they come. They can’t control the frequency, size or the length. Surfers can only change what is in their control. Complaining or panicking will not help. They, however, can do the following: prepare, condition and position; to take advantage of the sets of waves. Just like the surfer, we in business must adapt to the circumstances set before us.
Nostalgia is not what it used to be and so goes each cycle. Each cycle is similar but not exactly the same as the last. If past is prologue; this dip in business activity will pass. The only question is how soon and what incarnation. OK – one more cliché: it’s not a matter of “if,” it’s a matter of “when” this cycle will rebound.
Well that's the way I see it.
[Wave = 13 - I think?]
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